7 R&D capabilities to realize customer experiences


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Delivering outstanding customer experiences will be the key for technology leaders to be successful. The solution lies in the design and realization of “Systems of Systems”. And changing from a traditional, product-centric perspective to a customer-centric perspective.

To reach that level, 7 organizational capabilities are critical and need to be established. These capabilities have been summarised and condensed on our latest infographic.

Dr. Tim Sturm

Dr. Tim Sturm is a Partner at 3DSE Management Consultants GmbH in Munich. In more than 12 years of R&D consulting experience, he gained his deep industry knowledge in Automotive, Industrial, Aerospace & Defense and Chemicals in national and international consulting projects. Here, his core competence lies in the design, initialization and implementation of major change programs at product, process and organizational level with a focus on Systems Engineering as well as agile transformation and scaling. Dr. Tim Sturm participated in several events as host, speaker and expert in the field of product development.