Agile transformation of the R&D organization to increase customer focus and efficiency

Dr. Richard Schachtner, G+D Currency Technology GmbH


With the emergent consulting approach of 3DSE we jointly developed and implemented a new organizational model and an agile requirements management process. Thereby we significantly increase our productivity and innovative ability.

 

Dr. Richard Schachtner,
Head of Program Management
G+D Currency Technology GmbH

 

Giesecke + Devrient GmbH has developed from a specialist for banknote printing to an international group for security technologies. In 2019, the company generated sales of 2.45 billion euros with around 12,000 employees worldwide. The “Currency Technology” business unit, as market leader in the field of banknotes and cash processing, has set itself the goal of developing from a hardware manufacturer to a hardware-based software, solution and service provider. At the same time, the company is facing challenges such as increasing and rapidly changing market and customer requirements and a product development process (PDP) with a more long-term orientation, which must be further developed to meet future challenges.

In order to prepare the company for the future, a customer-centric, fast and flexible organization with an agile work model was to be created. The solution was to increase the ability to innovate, strengthen cross-business line collaboration and increase the overall efficiency of the organization by 15%. Therefore the program “R&D Transformation” was initiated together with a team of 3DSE.

The approach was divided into three streams:

A) Definition and implementation of a new agile and customer-centered requirements management process, which will allow to react quickly and flexibly to changing customer requirements in the future.

B) Re-organization of the R&D department including adaptation of roles, competence profiles and collaboration models to the new processes.

C) Implementation of the new process and organisational elements including accompanying communication and change measures adapted to the target groups.

The “R&D Transformation” program was carried out in the following four phases.

1) In the set-up phase, the current situation was analyzed, major pain points identified and the strategic direction and internal project organization determined. Suitable projects were selected to help shape and pilot the new requirements management process. In preparation for the re-organisation, a competence analysis of all business units was carried out.

2) In the second phase, the framework of agile requirements management was defined and strategic alternatives for a future organizational model were developed in two one-week innovation workshops.This was followed by a detailed description of the core elements of the requirements management process and the developed organizational models. In doing so, new roles and a comprehensive collaboration model were developed using an agile scaling framework.

3) In the third phase the organizational change was planned, prepared and implemented. In addition, the new agile requirements management process and the agile collaboration model were piloted in several projects and brought to life within the teams based on jointly defined agile values. Cross-business line communication measures and training supported the sustainable change process.

4) In the upcoming fourth phase, the rollout of the new processes to the entire organization takes place. In order to be able to measure the efficiency gains achieved by the R&D transformation in the medium term, suitable metrics were defined and collected together with the G+D team. The overarching goal of the R&D transformation is to increase R&D efficiency by 15%. The productivity gains achieved are to be used in the future to implement further innovation projects.

“The change of an organization takes place on different levels and often takes years. With the support of 3DSE, we were able to set the right course for the R&D transformation and, thanks to the emergent consulting approach, we now have an internal G+D transformation team that stands united behind the jointly developed solutions and helps the organization with agile change in the long term,” says Richard Schachtner, Head of Program Management, G+D Currency Technologies. “3DSE’s expertise provided us with proven best practices both in defining the agile framework, the new organization and in designing the change program”.

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