How Systems Engineering in Automotive R&D significantly increases customer value, launch maturity and efficiency

Systems Engineering in Automotive_Titelbild


With our 3DSE Insights, we share our latest findings and experiences about the implementation of Systems Engineering (SE) and Functional Orientation in the automotive industry. The insights are especially relevant for OEMs as well as Tier 1 suppliers. We start by defining Systems Engineering in the automotive industry. Afterwards, we give an overview of the current challenges of the industry and explain which six levers can be used to overcome these challenges. We summarize the significant benefits of SE and describe our approach to realize the potentials.

SE in automotive industries: Master the successful realization of customer function oriented and profitable mobility solutions, considering the entire product lifecycle. This also includes leveraging interdisciplinary teamwork, systematic problem-solving processes, holistic thinking and model-based engineering approaches.

Our contribution: We advise and help our customers in transforming Automotive R&D units into high performance SE organizations, considering products, technologies, processes, organization and culture.

Current Challenges for Automotive R&D

The automotive industry is undergoing a major transformation. The top drivers challenging today’s state-of-the-art vehicle development are a result of trends like autonomous driving, electrification and connectivity as well as already present drivers like globalization and geopolitical changes.

Based on our experience, current challenges can be divided into the areas technologies, requirements and cost pressure as well as culture and collaboration.


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Dr. Tim Sturm, Partner bei 3DSE

Dr. Tim Sturm

Dr. Tim Sturm is a Partner at 3DSE Management Consultants GmbH in Munich. In more than 12 years of R&D consulting experience, he gained his deep industry knowledge in Automotive, Industrial, Aerospace & Defense and Chemicals in national and international consulting projects. Here, his core competence lies in the design, initialization and implementation of major change programs at product, process and organizational level with a focus on Systems Engineering as well as agile transformation and scaling. Dr. Tim Sturm participated in several events as host, speaker and expert in the field of product development.

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Sebastian Maerkl

Sebastian Märkl

Sebastian Märkl is Manager and Practice Leader “Systems Engineering” at 3DSE Management Consultants GmbH in Munich and has been consulting companies in optimizing R&D for more than 10 years. As a consultant and trainer, his focus is on the introduction of systems engineering, product architecture, modularization and variant management, organizational and process design, preventive quality as well as project and program management. His industry focus is on the automotive, commercial vehicle, aerospace and medical technology sectors.

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